Travel & Tourism Organisation in a Global Context

Travel & Tourism Organisation in a Global Context

  1. Unit level: 5
  2. Unit Code: D/503/8148
  3. GLH: 60
  4. Credit value: 15
  5. Unit grading structure: Pass
  6. Assessment guidance: Assignments in accordance with awarding organisation guidance
  7. Unit Aims:
    This unit aims to develop learners understanding of the issues organisations face operating within a global context. This understanding will allow learners to review the issues currently impacting on businesses. Learners will base some of their work around businesses in a chosen national context.
  8. Learning Outcomes
    1. Understand the context within which global travel and tourism organisations operate
      • Analyse key differences between travel and tourism organisations
      • Assess the responsibilities of travel and tourism organisations operating globally
      • Evaluate strategies employed by travel and tourism organisations to maintain or develop global operations
    2. Understand the impact of external factors on the travel and tourism sector
      • Analyse how the performance of a national economy impacts on the activities of the travel and tourism sector
      • Explain the measures taken by governments to influence the activities of the travel and tourism sector
      • Evaluate the effect of national and global events on the travel and tourism sectors
    3. Understand the impact of global factors on travel and tourism organisations
      • Explain the implications of global integration on tourism organisations
      • Assess the effect of international tourism on domestic tourism
      • Review the impact of the global economy on travel and tourism organisations
      • Assess how new technologies have facilitated globalisation of travel and tourism organisations
    4. Be able to review current issues impacting on a named travel and tourism organisation that operates globally
      • Carry out a review of the global environment in which a chosen organisation in the travel and tourism sector operates to identify current issues
      • Propose strategies to address issues affecting the chosen travel and tourism organisation’s business activities workplace communications