Strategy Resource Management

Strategy Resource Management

  1. Unit level: 7
  2. Unit Code:D/503/2019
  3. GLH: 60
  4. Credit value: 15
  5. Unit grading structure: Pass
  6. Assessment guidance: To achieve this unit, learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. Additional assessment guidance is provided on the ATHE sample assignment brief. The learner must demonstrate understanding of strategic resource management in general and carefully select one organisation to focus on certain aspects
    including the role of HR management, HR planning, recruitment and Retention strategies, employee development, physical resource
    management and planning, and marketing operations.
  7. Unit Aims:
    To explore the mechanisms for managing resources to achieve the business objectives of organisations. To understand the roles and strategies used in acquiring, managing, and developing human, physical and technological resources. To understand the importance of marketing in achieving business aims and objectives, and the roles, strategies and processes used to manage the marketing function.
  8. Learning Outcomes
    1. Understand the role of human resource management in Supporting business strategy
      • Investigate how human resource management contributes to the achievement of organisational objectives
      • Critically evaluate the role of human resource management within an organisation
      • Appraise the processes that an organisation uses to plan its human resource requirements
    2. Know how to develop human resources in organisations
      • Evaluate the recruitment and retention strategies used in an organisation
      • Critically assess the techniques that are used for employee development in an organisation
      • Evaluate the contribution of human resource development techniques in ensuring employee engagement
      • Systematically analyse the effectiveness of human resource management strategies in supporting organisational strategy
    3. Understand the role of physical resource management in supporting business strategy
      • Investigate how physical resource management contributes to the achievement of organisational objectives
      • Critically evaluate the role of physical resource management within an organisation
      • Systematically appraise the processes that an organisation uses to plan its physical requirements
    4. Understand the role of marketing in supporting business strategy
      • Investigate how marketing activities contribute to the achievement of organisational objectives
      • Critically evaluate the role of marketing operations within an organisation
      • Systematically appraise the processes that an organisation uses to develop its markets
    5. Understand the role of information systems management in supporting business strategy
      • Investigate how information systems management contributes to the achievement of organisational objectives
      • Critically evaluate the role of information systems management within an organisation
      • Systematically appraise the processes that an organisation uses to plan its information systems requirements
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