Hospitality Marketing

Hospitality Marketing

  1. Module Title: Hospitality Marketing
  2. Module Prefix/Number: HOSP 313
  3. Credit Hours: Three (3)
  4. Description: This course is an introduction to hospitality marketing and the basics of its many different components. It introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage.
  5. Student Learning Outcomes: At the end of this course students will have:
    • Understand the role of marketing in hospitality and tourism industries
    • Have a clear understanding of the different types of hospitality customers
    • Understand how companies apply the marketing mix in their functional strategies to reach, win and keep their hospitality customers
  6. Grading Scale: Your letter grade in this course will be determined by calculating your score on all assignments and exams as a percentage of the total possible score, on a standard grading scale:
    Your Letter Grade Your Score as % of Total
    A 90–100
    B 80-89
    C 70-79
    D 60-69
    F 0-59

    Assignments 40%

    As part of the requirements, students must complete short assignments based on these studies. There will be 2 assignments, each attracting 20% of total course grade.

    Assignment (Essay) 20%

    Students are also required to turn in an essay assignment.

    Guidelines for the essay assignment:

    • Word limit: 1500 – 2500
    • The assignment should be typed using Times New Roman, 12-point size, double spaced, and 1″ margins.
    • The assignment should be edited for spelling and grammar.
    • References to be provided using the APA guidelines.

    Exam 40%

    There will be a Final exam. The exam will be based on material covered in the textbook readings and lecture notes.

     

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