Specialist Diploma in Marketing

diploma in marketing

By: ASAS School

October 14, 2014

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Program Introduction

Marketing is what and how you say it when you explains how remarkable your product and service are and why consumers should buy it. Students will understand that marketing is the intersection between business and consumer and how it became the influence of self interest of the business and the needs of the consumer.

 

Eligibility

Academic Requirements

  • Minimum 16 years old
  • 2 ’O’ Level credits, (OR)
  • Nitec, Higher Nitec or equivalent, (OR)
  • WSQ Certificate (any framework), (OR)
  • Mature Students (minimum 30 years old with 8 years of working experience)

Language Requirements

  • Language proficiency: GCE O Level English C6 and above, or minimum IELTS 5.5

 

 

Course Commencement Dates

Please click here for the list of dates.

 

Structure and Duration

  • 8 Modules
  • Minimum 12 months, Part-time
  • 2 evenings per week, 6.45pm – 9.15pm
  • Full-time study is not available

 

Assessment Methods

The following types of direct assessment methods are used as evaluation tools for each module:

Assignments (60%)

Mid-term Exam (20%)

Final Exam (20%)

Assignments may consist of Multiple choice, True/False, Short answer questions and written assignment such as essays, Case Studies, Critical Reviews and Research Papers.

 

Delivery Method

Classroom based.

 

 

Graduation Requirements

  • Achieve a minimum 24 credits and earn at least a Grade Point Average (GPA) of 2.0.
  • Students will be conferred Specialist Diploma in Marketing upon completion, awarded by Arium School of Arts & Sciences.

 

Course Fees

Kindly refer to the Payment of Fees page

 

Teaching Staff & Student-Teacher ratio

For complete list and profile of our lecturers, please click here

Average Teacher-Student ratio is 1:45.

 

Program Subjects

Students must complete 1 core and 7 electives.

ASAS does not offer all the subjects listed below each semester or each year. Certain subjects may be offered on an alternate-year basis or as determined by demand. Check with our consultants on the availability of the subjects: http://asasedu.com/contact-us/

Course Plan

  • Id
  • Subject Title
  • Credit Hours
  • Read more...
  • 1
  • Freshman Composition 1 (Core)
  • 3
  •  
  • 2
  • Introduction to Sociology
  • 3
  •  
  • 3
  • General Psychology
  • 3
  •  
  • 4
  • Principles of Marketing
  • 3
  •  
  • 5
  • Principles of Management
  • 3
  •  
  • 6
  • Consumer Behavior
  • 3
  •  
  • 7
  • Human Resource Management
  • 3
  •  
  • 8
  • Organization Psychology
  • 3
  •  
  • 9
  • Social Psychology
  • 3
  •  
  • 10
  • MIcroeconomics
  • 3
  •  
  • 11
  • Macroeconomics
  • 3
  •  
  • 12
  • Managerial Accounting
  • 3
  •  
  • 13
  • Write Reports
  • 3
  •  
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