Advertising and Promotion

Advertising and Promotion

  1. Module Title: Advertising and Promotion
  2. Module Prefix/Number: BUS 315
  3. Credit Hours: Three (3)
  4. Description:
    The course provides management of the advertising function and its integration with other forms of promotion. It includes planning the program, determining the most effective approach, evaluation of media and budget,advertising research, advertising institutions, economic and social aspects.
  5. Student Learning Outcomes: At the end of this course students will have:
    • Understand the fundamentals of advertising
    • Discuss the social and ethical aspects of advertising
    • Explain how advertising affects consumer behavior
    • Discuss the various methods of advertising and its limitations
    • Recommend with justification, appropriate advertising strategies for a specific advertising task
  6. Grading Scale: Your letter grade in this course will be determined by calculating your score on all assignments and exams as a percentage of the total possible score, on a standard grading scale:
    Your Letter Grade Your Score as % of Total
    A 90–100
    B 80-89
    C 70-79
    D 60-69
    F 0-59

    Assignments 40%

    As part of the requirements, students must complete short assignments based on these studies. There will be 2 assignments, each attracting 20% of total course grade.

    Assignment (Essay) 20%

    Students are also required to turn in an essay assignment.

    Guidelines for the essay assignment:

    • Word limit: 1500 – 2500
    • The assignment should be typed using Times New Roman, 12-point size, double spaced, and 1″ margins.
    • The assignment should be edited for spelling and grammar.
    • References to be provided using the APA guidelines.

    Exam 40%

    There will be a Final exam. The exam will be based on material covered in the textbook readings and lecture notes.

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